How brands show up in AI answers — and how to measure it honestly.
A single AI answer is one draw from a noisy process. Treat it like a poll, not a scoreboard — or you will chase changes that are just noise.
They are often lumped together as “AI search”. They pull sources differently, so being cited in one tells you little about the others — track them apart.
When an assistant answers “which company should I choose”, the decision happens before any click. Rank trackers and GA4 never record that moment.